The Made in America Aqua Net Hair Spray – Diversion Can Safe is weighted to feel like the original product and with a threaded, screw off lid that seamlessly integrates into the container, no one will ever know your Aqua Net Hair Spray is actually a stash can diversion safe. If you buy our products in a supermarket, drugstore or any other outlet other than this website or a Hair.com Consultant Salon, we cannot guarantee that it is an authentic Hair.com product. This phenomenon, called product diversion, has caused headaches across the beauty industry for years. Walmart requires product liability insurance between $2 million and $10 million per occurance. Shop all Moroccanoil hair care and styling products online. In haircare products alone, industry reports show that $44 million worth of products were diverted in the fourth quarter of 2011. 10 On-Line Shopping Tips That Will Change Your Life. The truth of the matter is few companies can afford to ignore the $4.7 trillion [5] a year US retail industry for the $40 billion US salon and spa market [6], which is barely 1% its size. Often times these products are expired, depleting their effectiveness or causing unusual reactions. Important industry players have differing views on whether salon diversion is a problem or not. Diversion is a big business, with annual sales in the U.S. in the tens of billions of dollars. Organic Salon Systems has built its business model around the professional salon market and we are a “single source” provider meaning we (1) secure continental exclusivity for the lines we offer; (2) do not sell to retailers, sub-distributors, or anyone other than licensed salon professionals; and (3) ship directly to salons from our own warehouses and do not allow intermediary middlemen. Our exclusive collections of specialty shampoos, conditioners and cleansing conditioners are created to work together to … http://corporate.walmart.com/suppliers/references-resources/insurance-requirements 2. For example, only salons or authorized related websites are authorized to sell genuine Matrix products. Curious Eye Productions provides corporate, web, documentary, news and broadcast production services. The definition of diversion is product being sold outside of its authorized chain of distribution potentially putting the quality of the product at risk. Keeping products where they belong. Walmart requires all vendors to join the ICIX which monitors manufacturing supply chain risks, something a “rogue distributor” would be incapable of participating in. Just about every product sold, from cars to crackers, can be diverted. Hair consumers buy products from their professional hairdressers and salons but because they trust their hairdresser with the proper product recommendation and because of timing. Professional product companies cannot guarantee that what you purchase outside a salon or spa is an authentic product of theirs. There is a lot of money involved in diversion. Diversion in the Online Marketplace. Tags: Aveda, Beauty Professionals, cosmetologists, Hair care diversion, Loreal, MAC, Makeup Brands, Matrix, Product Diversion, professional hair care, salon industry, Top 10 Global Beauty Brands, Urban Decay. Diversion is when hair care products are sold in "unauthorized" places. Shop the top professional hair brands on Hair.com. Why is diversion bad? It’s clear to anyone who understands business that the only companies that can get products on the shelves of Target or Walmart are the manufacturers of those products. Product Diversion: Diversion is when... professional salon products, like Nexxus, Paul Mitchell, Matrix, OPI etc... show up in unauthorized outlets or retail centers. That’s why you should only purchase Paul Mitchell products within the professional beauty salon industry. In Europe and the rest of the world there is no Professional Hair Product Diversion issues. Product diversion is particularly difficult for those in the beauty industry. According to the latest annual report from the U.S. Commerce Department, total retail sales in 2011 were $4.7 trillion, which represents an 8% increase over 2010 total retail sales 6. This column is not going to take sides. Professional-product diversion inspires passions on both sides of the issue. I try hard to keep my salon stocked with good quality hair products ( shampoos, conditioners and styling products) . www.partnersonline.com 4. And it’s not just hair products! Important information regarding COVID-19: Due to safety procedures, your order may be delayed. There is not necessarily anything illegal about diversion. Am I in danger? The definition of diversion is product being sold outside of its authorized chain of distribution potentially putting the quality of the product at risk. And tell your friends about the potential danger of diverted products! Hair consumers buy products from their professional hairdressers and salons but because they trust their hairdresser with the proper product recommendation and because of timing. Only products purchased in a salon or spa or authorized salon related website are guaranteed to perform to our standards. Free samples with every order + Free shipping (Orders $39+)! Since 2006, diversion of Aveda products has been on a steady decline and is now at one-tenth of one percent (0.1%) in unit volume. You can also call 800-503-3997 to report diverters. Target, like other retailers, does not purchase from any vendor unable to product certificated proving the rights to use product trademarks. These two companies, whose annual revenue is several times larger than the entire professional beauty industry combined, would not dedicate shelf space or take product liability risk for any product that is not being supplied directly from the manufacturer. We have done this with a strong sense of deliberate intent and conscious purpose and because we know we will never have a need to expect our clients, who we have a great deal of respect for, to accept such a meritless and ridiculous excuse. Stash-it is dedicated to providing premium quality diversion safe products.While most diversion safe products are poorly designed and cheaply produced, Stash-it has gone above and beyond to ensure that we deliver well-made and extremely useful products. The tall, silver can of Redken Guts … Diversion is when products are sold in “unauthorized” places. Any Influance Hair Products you find outside of a salon are considered to be “diverted.” What This Means For You Hair product diversion only exists as an issue in the United States. One plaintiff estimated in 2010 that the professional beauty-product industry has sales of $5 billion per year, out of which $1 billion is diverted salon-only products. Free shipping for many products! that only the manufacturer of a product could possibly provide. We also require, by … This occurs when unauthorized retailers sell hair salon products that can be overpriced, outdated, or harmful because they are not authentic.Visit us at www.CuriousEye.tv.We are a Kansas City video production company with great storytelling skills. For any diversion related inquiries or to report diversion, please contact [email protected] . Browse our selection of eyelash, eyebrow, and fine hair products. Unauthorized places include Walmart, Walgreens, Target, eBay and Amazon. Elevate your eyelash and brow game with our 5 time best of beauty Allure award winning product. Products are diverted by unauthorized distributors, salons (or their employees), and individuals looking to make a profit. Read on to shop our 14 best products for thinning hair from thickening shampoo and conditioner to hair treatments. [styledbox type=”shadow” ] We also learned the hair care products we purchased at Target had tell-tale signs of diverted merchandise. Visit us … Haircare shouldn't be complicated. Potentially. Some people make money when products are diverted and other people lose money; so those passions are very understandable. You get protection from multiple angles, including: Microtaggant Identification Particles Thank you for … We do this because it provides simple transparency to our salon clients that if our products are ever diverted they have but one company to blame, us. It may put your health and hair … Microtrace’s diversion tracing solutions provide covert markings to enable you to identify where salon diversion or hair product diversion occurred. This video was long overdue and it was kinda hard to cram everything in one vid. Use the two-part system once a week or two to three times a week for damaged hair. Keeping products where they belong. If your drug store is buying professional hair products from "back door" sources what makes you think they wouldn't do that with your medicine or baby formula. Find many great new & used options and get the best deals for Hair Brush Diversion Stash Safe 2018 Model - Secret Lid On Top Opens at the best online prices at eBay! Potentially. Considering the magnitude of these numbers, it’s not difficult to understand why beauty product manufacturers cannot ignore the retail markets. The US hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. And from the same report, product diversion had actually decreased by 13 percent, to its lowest point since 2004. What is product diversion? It made news in 1998 when it appealed to the Supreme Court and won a copyright case involving diverted hair products. While the sensationalized stories of some rogue distributor backing up a U-Haul truck to meet the Target store manager for an illicit cash-for-product exchange, or the horrifying stories that professional beauty products sold at Walmart are contaminated with cat urine, make for intriguing industry lexicon; these rumors simply have no basis in reality. We also learned the hair care products we purchased at Target had tell-tale signs of diverted merchandise. According to Redken, nine out of ten consumers do not know what product diversion is. Our products are sold exclusively in salons, but occasionally you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. That’s why you should only purchase Paul Mitchell products within the professional beauty salon industry. Diversion is when products are sold in “unauthorized” places. Innovative, easy-to-use, performance-driven formulas dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. Richard September 28, 2012 at 6:41 pm. However, what is difficult to understand why salon professionals continue to believe the professional-only claims while they can find the very same products sold to them as “exclusive salon only professional products” also being sold on shelves at the store right down the street from their salon or found through multiple retail website through a simple Google search. Creators of the original Moroccanoil Treatment, Moroccanoil offers luxury hair care and body care products. Diversion is bad because hairstylists cannot guarantee the product will perform as manufacturers claim. Diverted products can be unsafe to use, counterfeit and have old and expired or diluted formulas. Diversion is when products are sold in “unauthorized” places. Examples include manufacturers of professional hair care and beauty products who intend their products only for salon use and sale, or other manufacturers who intend their products to be sold only by select full service retailers. On dry hair, saturate with N°0 for 10 minutes. Please purchase Redken products from salons and spas that can offer you the best service and product recommendations for your hair. At Davines, we believe that living a balance of beauty and sustainability, what we call sustainable beauty, can improve our lives and the world around us. Read This! Thanks to eight years of Diversion occurs when professional salon products are sold by unauthorized retailers and e-tailers. Virgo de Novo Professional Haircare has set a new standard for Purple and Blue Toning Shampoos. 1. If you see a Matrix product for sale outside a salon, please Click Here to send us an email with the city, State, and name of the location where you saw the products. All large retailers require EDI interfacing like Walmat, who requires Retail Link, EDI, and GDSN integration. What Can You Do to Help Stop Diversion? Davines North America, Beauty + Sustainability. Diversion within the beauty industry is still a challenge at almost $337 million* (2013 Nielsen diversion tracking report for the Beauty Industry Fund). Any Influance Hair Products you find outside of a salon are considered to be “diverted.” What This Means For You We carry everything from Redken and Biolage to L’Oreal Professionnel, Kerastase, and more. (The practice is so commonplace in hair care, in particular, that companies such as Redken have issued advisories to customers educating them that their high-end products are not authorized for sale in supermarkets, discount stores, and the like.) http://corporate.walmart.com/suppliers/ 5. At Diversion Hair Salon Chestermere, our team of professionals are committed to providing you with amazing service to make sure you go home happy. Products can only be guaranteed by salons, spas and other authorized websites or locations. Since 2006, diversion of Aveda products has been on a steady decline and is now at one-tenth of one percent (0.1%) in unit volume. Moroccanoil Official Site. Enforcing Rights Against Product Diversion. Our products are sold exclusively in salons, but occasionally you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Scott decided to tell them the real truth. Some manufacturers intend to distribute their products in limited markets. In haircare products alone, industry reports show that $44 million worth of products were diverted in the fourth quarter of 2011. The shampoo segment is expected to maintain its dominance over the market, while the hair colorant and conditioner segments may witness rapid adoption rates over the forecast period. Creators of the original Moroccanoil Treatment, Moroccanoil offers luxury hair care and body care products. [/styledbox] You named the top three diverters, Trade Secret, Regis and Ulta… You forgot one tho, the manufacturers. Our video production company, based in Kansas City, Mo., produced this educational video for L'Oreal USA's Professional Productions Division to inform consumers about the issue of product diversion. Salon products are sold by unauthorized retailers and e-tailers Great for vacation or any place you may have to your... 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